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Collecting Personal Information
Privacy and the WooCommerce Marketplace
More info: https://docs.woocommerce.com/document/marketplace-privacy/
What are cookies?
Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when websites are loaded in a browser.
They are widely used to ‘remember’ you and your preferences, either for a single visit through a ’session cookie’ or for multiple repeat visits using a ‘persistent cookie’. They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in.
Cookies may be set by the site that you are visiting, known as ‘first-party cookies; or by third parties, such as those who serve content or provide advertising or analytics services on the website, known as ‘third-party cookies’.
Both websites and HTML emails may also contain other tracking technologies such as ‘web beacons’, or ‘pixels’. These are typically small transparent images that provide us with statistics for similar purposes as cookies. They are often used in conjunction with cookies, though they are not stored on your computer in the same way. If you disable cookies, the web beacons may still load, but their functionality will be restricted.
Cookies set by WooCommerce
Cookies are used by WooCommerce in a variety of ways.
Cookies depend on specific features that are enabled on a store. The cookies are active when a user interacts with one of these features or to allow admin functions to be performed from within the store’s dashboard (/wp-admin).
Details are provided in tables below, listing various cookies that are set for users of stores with the WooCommerce plugin installed.
For more info please visit
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
We use Google Analytics to help us understand how our customers use the Site.
You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/
You can opt out of targeted advertising by:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Using Personal Information
We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.
Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:
The performance of the contract between you and the Site;
Compliance with our legal obligations;
To protect your vital interests;
To perform a task carried out in the public interest;
For our legitimate interests, which do not override your fundamental rights and freedoms.
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor WP uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Selling Personal Information
Our Site sells Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).
The General Data Protection Regulation (GDPR) takes effect on May 25, 2018. The resources below are to inform and equip WooCommerce.com customers, WooCommerce business owners, and developers who build stores and/or sell extensions, with regards to the GDPR.
More Info: https://woocommerce.com/gdpr/
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at
Last updated: 20/12/2020
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: